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10 Million Point Shot – A Dud?

Southwest Airlines – one of the few profitable airlines has a very robust social media program.  Southwest thinks out of the box.  Last week they posted an interesting video that was lighthearted and a little bit goofy.  The end of the video states “Stay Tuned for the 10 Million Point Shot…”

One week later, Southwest Flight 812 had a 6 foot hole open in the passenger compartment which required an emergency landing in Yuma, AZ.  The tone of the following Youtube video took a significantly different tone.

The question is, what will Southwest’s strategy be and what will become of the 10 Million Point shot?